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NEUMANN-HUG SA sets its main focus on archiving, building and maintaining its own collection. This is to be made accessible to the public as loans to museums and institutes. Themed exhibitions show subjective views of outstanding artists and also allow for examination of their work. This philanthropic approach is intended to expand the appreciation of artistic achievements and to document, publish and comment on the work of outstanding artists and designers. In this sense, NEUMANN-HUG SA sees itself as an organisation that provides a cultural thrust, enabling discussion and encouraging a differentiated perception of epochal developments in design and visual art. Within the scope of the company's activities ' Help for Helpers' provides support for humanitarian organisations by using art exclusively, be that by the organising of exhibitions, charity auctions or by dealing in art.

Twentieth century design continues to play a dominant role. The focus has been to collect and document outstanding pieces of furniture design, with their relationship to each other presented as a dialogue. Rather than to strive for an increasingly wide range as many collections in this field do. Here, the quality of the objects, the uniqueness of the design and the far-reaching influence on other designers set the relevant parameters for the collection. Paradigmatic designs by Mies van der Rohe, Marcel Breuer and German Avantgarde Design of the 1980s including works from Pentagon are the focus of the collector. Commitment to the field of design is still characterised by a great affinity for art. Works on paper by Andy Warhol as well as solitary photographic prints by Elmer Batters, Peter Beard, Henri Cartier-Bresson, Pierre Molinier or Thomas Ruff are points of interest within the collection.

NEUMANN-HUG SA manages, documents and honours the lifetime achievement of the photographer and communication designer Kurt Arthur Eckert (1920-2004). Eckert is regarded as a visionary of visual communication and as the father of Lifestyle Advertising Photography. As early as the 1950s, he broke the boundaries between advertising, public relations and art and transformed  classic fashion and product photography into a visual language of emotional moments. During his years in the USA he developed a new form of expression by using multiple exposures which took place exclusively in the camera. Kurt Eckert was the first European to receive the Golden Eagle Award in 1970, the highest award for non-feature films in the US. Through his multi-image language 'association mechanics'  Eckert became a pioneer of modern image film and is regarded as an innovative pioneer of today's video clips.

NEUMANN-HUG SA is devoted to the estate of a person whose biography has been largely dedicated to German-American dialogue and which, in a crucial phase of German history, had a particular influence on the structure and formation of a democratic civil society. Toby E. Rodes (1919-2013) as Chief Information Officer immediately after the war, provided the framework on which the structures of free and democratically oriented media are still based in Germany today. He is also one of the main initiators and co-founder of the "Berlinale", the Berlin Film Festival. However, for many Toby E. Rodes is well-known as a design ambassador, who in the post-war period made Switzerland a centre of trade for internationally renowned design companies such as Knoll International.